As creative director for PURO Hotels I was responsible for branding design, ideation and execution of creative concepts, conceptis and execution for key marketing initiatives including brand campaigns, experience design, merch design, brand collaborations, digital, event design and technology research, hotels openings, special events, exhibitions, pop-up stores, merch design, graphic design, web design, and immersive technologies. Experimental design. Brand visual identity development and creative direction. All including several internal brands – restaurants, clubs, cinema and spa.